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Episode 61: Why Your Personal Brand Is Your Practice's Most Undervalued Asset with Sarah Makris

Sep 8
2 min read

Updated: Sep 21


Your patients are Googling you before they ever book an appointment, and if they can't find you, they're already questioning whether they can trust you.


In this episode, we're joined by Sarah Makris, a former corporate communications executive turned personal branding strategist, who's spent years helping senior executives and professionals build brands that open doors. Sarah shares why personal branding isn't optional anymore, and how showing up authentically, even imperfectly, builds more trust than staying invisible.


Throughout the conversation, Sarah and Michael dig into the real tension optometrists face around visibility, how business owners should handle staff who start building their own following, and the simple, low-pressure way to start putting yourself out there, starting with the questions your patients already ask you every day.


About the Guests:

Sarah Makris is a personal branding and executive communications coach with over 20 years of experience in corporate affairs, having advised senior leadership at major Australian brands including Coles and NAB. After stepping away from corporate life, she built her own business helping executives and accomplished professionals build visibility and position themselves as leaders in their field. Sarah now works with clients to turn overlooked expertise into recognised authority,  helping them build personal brands that open doors to new roles, clients, and opportunities.

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All the other links and resources mentioned in this episode can be found at


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Key Topics with Timestamps:

2:56 - Meet Sarah Makris from PR to personal branding

5:56 - Why relying solely on your organisation's brand can be risky

7:44 - Why personal branding is more important than ever

10:47 - Alignment of thought leadership with personal brand

14:55 - Managing personal brand and business brand

15:56 - Building an authentic personal brand

21:32 - Embrace and leverage your team's personal brands

26:02 - How to move away from the discomfort of building your personal brand

29:10 - Release the perfectionism mentality

31:44 - Consistency turns visibility into a habit

35:56 - Personal branding and strategic networking

39:48 - The 15-minute physio consultation example

43:06 - Your 30-day personal branding plan

44:41 - How to reassess your personal branding efforts


Mentioned Resources:



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Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!


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