Podcast Episodes

Episode 61: Why Your Personal Brand Is Your Practice's Most Undervalued Asset with Sarah Makris

Your patients are Googling you before they ever book an appointment, and if they can't find you, they're already questioning whether they can trust you. In this episode, we're joined by Sarah Makris, a former corporate communications executive turned personal branding strategist, who's spent years helping senior executives and professionals build brands that open doors. Sarah shares why personal branding isn't optional anymore, and how showing up authentically, even imperfec

Sep 82 min read

Episode 60: Dry Eye for Every Practice: How Any Optometrist Can Build a Meaningful Dry Eye Service Regardless of Resources with Shaina Zheng

Dry eye doesn’t have to be a highly specialised service requiring expensive technology or a dedicated clinic. Meaningful dry eye care can start with the tools and knowledge you already have and grow with your practice.

Aug 252 min read

Episode 59: When Opportunity Moves, Move With It with Eliza Whiteley

What would you do if you had just 48 hours to decide whether to buy an optometry practice? In this episode, we are joined by Eliza Whiteley, Owner and Optometrist at Whiteley Optometry, to unpack the unexpected opportunity that led her to independent practice. From taking a pay cut to learn alongside an ophthalmologist, to navigating a last-minute practice opportunity, supplier roadblocks, self-doubt and the realities of building a regional practice.

Aug 112 min read