Podcast Episodes

Most people in Australian optometry have heard the name SOLA. Fewer know it started life inside a nine-person optometry practice in Adelaide, and even fewer know it briefly ran neck-and-neck with Essilor as the biggest ophthalmic lens manufacturer in the world.

Your patients are Googling you before they ever book an appointment, and if they can't find you, they're already questioning whether they can trust you. In this episode, we're joined by Sarah Makris, a former corporate communications executive turned personal branding strategist, who's spent years helping senior executives and professionals build brands that open doors. Sarah shares why personal branding isn't optional anymore, and how showing up authentically, even imperfec

Dry eye doesn’t have to be a highly specialised service requiring expensive technology or a dedicated clinic. Meaningful dry eye care can start with the tools and knowledge you already have and grow with your practice.