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Podcast Episodes


Episode 63: Ordinary People, Exceptional Work: Inside the Culture That Built SOLA with Rod Watkins
What does it take to build a culture where ordinary people can do exceptional work and what happens when that culture begins to change?
In Part 2 of our three-part series, Rod Watkins, former Technical Director and Group General Manager of SOLA, shares how the company kept up with 40% year-on-year growth, the product gap that helped push its owners to sell, and what changed when Pilkington took over.
3 hours ago2 min read


Episode 62: The Origins of SOLA and the CR-39 Revolution with Rod Watkins
Most people in Australian optometry have heard the name SOLA. Fewer know it started life inside a nine-person optometry practice in Adelaide, and even fewer know it briefly ran neck-and-neck with Essilor as the biggest ophthalmic lens manufacturer in the world.
Sep 223 min read


Episode 61: Why Your Personal Brand Is Your Practice's Most Undervalued Asset with Sarah Makris
Your patients are Googling you before they ever book an appointment, and if they can't find you, they're already questioning whether they can trust you.
In this episode, we're joined by Sarah Makris, a former corporate communications executive turned personal branding strategist, who's spent years helping senior executives and professionals build brands that open doors. Sarah shares why personal branding isn't optional anymore, and how showing up authentically, even imperfec
Sep 82 min read


Episode 60: Dry Eye for Every Practice: How Any Optometrist Can Build a Meaningful Dry Eye Service Regardless of Resources with Shaina Zheng
Dry eye doesn’t have to be a highly specialised service requiring expensive technology or a dedicated clinic. Meaningful dry eye care can start with the tools and knowledge you already have and grow with your practice.
Aug 252 min read
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