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Podcast Episodes


Episode 61: Why Your Personal Brand Is Your Practice's Most Undervalued Asset with Sarah Makris
Your patients are Googling you before they ever book an appointment, and if they can't find you, they're already questioning whether they can trust you.
In this episode, we're joined by Sarah Makris, a former corporate communications executive turned personal branding strategist, who's spent years helping senior executives and professionals build brands that open doors. Sarah shares why personal branding isn't optional anymore, and how showing up authentically, even imperfec
Sep 82 min read


Episode 60: Dry Eye for Every Practice: How Any Optometrist Can Build a Meaningful Dry Eye Service Regardless of Resources with Shaina Zheng
Dry eye doesn’t have to be a highly specialised service requiring expensive technology or a dedicated clinic. Meaningful dry eye care can start with the tools and knowledge you already have and grow with your practice.
Aug 252 min read
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