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Episode 57: The Shift Business Growth: Start with the End in Mind with Jenny Stilwell

  • Jul 14
  • 2 min read


What separates practices that continue to grow from those that reach a plateau?


In this episode, we are joined by Jenny Stilwell, strategy advisor, business mentor, and author of The 7% Club, to share the leadership and business strategies that help founders build businesses with lasting value.


Throughout the conversation, Jenny explores why business value extends far beyond revenue, how systems and delegation strengthen a practice, and why every business owner should start with the end in mind, even if selling isn't part of their plan.


If you're looking to build a practice that's more profitable, more resilient, and less dependent on you, this episode will challenge the way you think about growth and leadership.


About the Guest:


Jenny Stilwell is an accomplished strategy advisor and business mentor, helping companies grow beyond low seven figures. She has over 20 years of experience as a CEO in running $10M-$20M companies, as well as advising clients working in multiple industries on how to build strong foundations as they go well beyond $2 million in turnover toward eight figures.


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Key Topics with Timestamps:

3:11 - Jenny's background and journey from CEO to business advisor

5:28 - Starting a business with the end in mind

8:21 - Building a business that doesn't rely on the founder

12:03 - The reason why business owners struggle to sell

15:18 - What buyers really look for during acquisition

21:18 - Strategic advantage for specialisation

22:47 - Shifting from founder perspective to acquirer perspective

24:55 - Why profit matters more than revenue

28:20 - Activities that should be done consistently to keep the business saleable

30:33 - Hidden financial blind spots

32:53 - Why do businesses plateau

35:23 - Making the shift from founder to CEO

37:44 - The "Dance of Trust" concept

42:25 - Recruiting and building an A-team

46:33 - What separates businesses that grow beyond $2 million

48:16 - Three questions every business owner should ask

50:51 - Final advice and closing thoughts


Mentioned Resources:


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Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

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