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Episode 48: Practice Flow, Training, and the Future of Independent Practice with Tim Thurn

  • 4 hours ago
  • 2 min read

Do you and your team truly know the "why" behind your business? In this episode, Tim Thurn is back for part two of the conversation, bringing his honest perspective on the realities of modern optometry and a simple yet powerful idea: why successful practices are intentional about their "why."


Throughout the episode, Tim challenges the common belief that independent practices are directly competing with large corporate players. Instead, he encourages practitioners to focus on positioning, patient experience, and integrated care. 


About the Guest:


Tim Thurn brings over 40 years of experience in the global optical industry, having held international, regional, and local roles throughout his career. He has supported practitioners through product education, training initiatives, and patient-centred practice development across more than 40 countries, connecting with over 250,000 practitioners worldwide. He now offers consulting, sharing his expertise with practices and organisations looking to navigate industry change and drive sustainable growth.



Want more support beyond this episode? Access our free resource collection here: https://www.thefocusedview.com.au/resources-collection



Key Topics with Timestamps:

2:46 - Revenue shifts & the real challenges facing independents

5:30 - Optometry as a professional sales role

9:26 - Demographic shifts & cultural evolution in the industry

13:26 - How business fundamentals have evolved

20:48 - Designing an exceptional patient flow

24:14 - Strongest why for independent practice

30:11 - What's different about your practice?

32:01 - What true integrated care looks like

39:19 - Ensure integrated care is consistent amongst the team

43:43 - Key elements of well-oiled machine practice

45:46 - Training: The most neglected growth lever in business

51:07 - Communication skills resources

53:05 - The future of independent optometry

57:55 - The one lesson every independent should remember


Mentioned Resources:


Episode Suggestions: 


Connect with Michael Nasser:


Connect with Tim Thurn:



Learn More About Us:



Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

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