The Greenfield Start-Up Roadmap and First 90 Days
A free checklist for opening an independent optometry practice from scratch, plus a 12-week plan for after the doors open.
About this resource
The Greenfield Start-Up Roadmap and First 90 Days
This 14-page guide draws on three Focused View conversations with optometrists who opened their own practices from scratch: Sheila Lam (Episodes 49 and 50), Alisha Shastri (Episodes 55 and 56), and Alison Abdullah Daoud (Episode 11). It pulls what they learned into one place: a ten-step roadmap, checklists for your location, budget, and lease, and a plan for your first three months of trading.
A use resource for new grads and early caree optometrists who are thinking about ownership and want to see the whole path before they decide.
Key Things You Will Learn
✅ The ten steps of a start-up, and why several run at the same time
✅ How to choose a location, beyond the shopfront
✅ How to build a business plan and opening budget, and work out what to borrow
✅ What to check before you sign a lease
✅ A month-by-month plan for your first 90 days, with a 12-week tracker
✅ A readiness scorecard to show where to focus before you open
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More About this Resource
This resource draws on the experiences of three optometrists who have opened independent practices, shared on The Focused View:
Sheila Lam, Episodes 49: From Grad to Greenfield: One Optometrist's Journey to Private Practice Ownership - Part 1 and 50: From Grad to Greenfield: One Optometrist’s Journey to Private Practice Ownership - Part 2.
Alisha Shastri, Episodes 55: Starting from Zero: How to Establish a Greenfield Optometry Practice from the Ground Up Part 1 and 56: Starting Young: Building a Team, Finding your Niche, and Growing with Purpose - Part 2.
Alison Abdullah Daoud, Episode 11: Independent Vision: Alison Abdullah's Journey from NYC to Lens Avenue
Each guest's figures and experiences are their own and are included as examples, not as benchmarks or guarantees. Your costs, timelines, and results will depend on your location, your lease, and your lender.
Figures as at October 2026.
