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Episode 11: Independent Vision: Alison Abdullah's Journey from NYC to Lens Avenue

Updated: Aug 16, 2024




In this episode, Michael Nasser is joined by Alison Abdullah Daoud, founder and director of Lens Avenue. Alison shares her inspiring career path, from completing her optometry degree at UNSW to gaining high-end industry experience in New York and finally starting her own independent practice in Sydney. This is a must-listen episode for new and experienced practitioners planning to start their independent practice. 


During the conversation, they discussed Alison's inspiration in pursuing independent practice, the challenges she faced, and the innovative strategies she employed to grow her practice. Alison also highlights the importance of educating patients on comprehensive eyecare, building a niche, and leveraging social media for business growth. 


Alison Abdullah Daoud is an experienced optometrist in the optical industry. She has performed diverse roles, including medical, business management, sales, and marketing functions. Alison is passionate about giving her local community the best visual needs, so she started Lens Avenue, which aims to provide comprehensive eye care combined with fashion. 


Key Topics with Timestamps: 

0:20 - Get to know Alison Abdullah 

3:33 - Factors that influence Alison to focus on independent optometry 

5:55 - Difference of working as an independent practice vs. corporate practice 

9:44 - High-end industry and holistic approach exposure 

13:20 - Lesson from New York 

17:00 - The inspiration and challenges in starting Lens Avenue 

19:54 - High-end, cool, and quirky frames 

21:37 - Strategies to attract and retain clients 

22:30 - The power of asking  

24:58 - Understanding social media and utilising its strengths 

28:14 - Comprehensive eye health over bulk billing 

29:51 - Educating the patient on the importance of a comprehensive eye exam 

32:10 - The importance of industry community support 



Mentioned Resources: 

Lens Avenue on Instagram and Facebook 

Send Alison Abdullah Daoud an Email 

 

Connect with Alison Abdullah Daoud: 


Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

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