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Episode 51: From Specialty to Strategy: Blending Clinical Excellence and Leadership in Independent Optometry with Shonit Jagmohan

  • 3 days ago
  • 2 min read


What happens when you stop trying to serve everyone and start building a practice around clarity and specialisation?


In this episode, we are joined by Shonit Jagmohan, an optometrist and owner of Vision Camberwell, one of the oldest independent practices in Victoria, to unpack how he built a practice model centred on specialty contact lenses, patient experience, and intentional business design.


Throughout the conversation, Shonit shares how he shifts from the traditional mindset of trying to serve everyone and instead advocates for clear positioning and strategic differentiation. He  shares how leadership, team culture, and structured systems allow him to balance clinical excellence with business sustainability, proving that you don’t have to sacrifice one for the other.


About the Guest:


Shonit Jagmohan completed his Bachelor of Optometry (Honours) at the University of Auckland and has built a career at the forefront of specialty contact lenses and myopia management. His experience spans clinical care, rural health consulting, and research and development—where he contributed to innovative lens technologies like OrthoK and scleral lens systems used across Australia and New Zealand.


He has held leadership roles within the Cornea and Contact Lens Society of Australia and now serves as Fellowship Chair for the International Academy of Orthokeratology and Myopia Control (IAOMC) in Oceania. Shonit is passionate about advancing clinical standards and helping practitioners grow.


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Key Topics with Timestamps:

3:11 - Shonit Jagmohan’s journey to optometry

6:43 - Exposure to different practice models

10:05 - Key difference between independent and corporate optometry

15:59 - Inside Vision Camberwell & its practice philosophy

20:10 - Specialty contact lenses

22:31 - Why Shonit chose specialty contact lenses

27:03 - Differentiation & market strategy

34:53 - Creating a unique patient experience

37:40 - The cost of trying to serve everyone

40:54 - Getting started with specialisation

45:01 - Balancing clinical care & business profitability

48:06 - Building a high-performing team culture


Mentioned Resources:


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Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

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