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Episode 18: Insights from the US with Brianna Rhue – Building the Optometry Practice of Your Dreams



What makes an optical business successful? According to Dr. Brianna Rhue, it's not just purchasing the OCT (Optical coherence tomography), but investing in technology that makes it easier for patients to do business with you.


In this episode, Michael Nasser is joined by Dr. Brianna Rhue, a US-based optometrist and founder of Dr. Contact Lens, to discuss innovative strategies and tech resources that Australian optometrists can use to overcome challenges and seize new opportunities in Australia's optical industry.


Dr. Rhue offers expert insights on embracing automation, elevating patient engagement, and drawing inspiration from other medical fields to drive healthcare innovation. Learn how Dr. Contact Lens compete with the online market and revolutionise the optical practice. Tune in to gain actionable tips from one of the field's most forward-thinking leaders and start building the optometry practice of your dreams. 

 

Key Topics with Timestamps: 

2:10 - Dr. Brianna Rhue Optometry Career Development 

4:08 - Eye Care Professional Terminology Differences in the US and Australia 

5:40 - Challenging Transition from an Optical Associate to Being a Practice Owner 

8:16 - Evolution of Patient Care and Business Management 

11:58 - Integration of Technology to Better Patient Engagement 

15:53 - Ways to Improve Patient Engagement 

18:14 - Using Third-Party Tools 

19:54 - Streamlining Contact Lens Sales 

24:50 - Practice Opportunities for Myopia Management and Dry Eyes 

27:05 - Empowerment and Leadership Qualities for Successful Optometry Practice 

33:51 - Leveraging Technology with Dr. Contact Lens 

36:56 - The Inspiration Behind the Evolution of Dr. Contact Lens 

39:02 - Investing in Front of the House Technology 

42:24 - Learning from Other Medical Fields for Health Care Innovations 

46:23 - Actionable Tips for Optometry Business Owners 

  

Mentioned Resources: 

 

Connect with Brianna Rhue: 


 

Learn More About Us: 


 


Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

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