Episode 25: Elevate Your Practice: Topic 7 – The Untapped Opportunity for Sunglasses in Australia’s Independent Practices
- mnasser70
- Mar 25
- 2 min read
Updated: Mar 25
What if the advice we failed to give is the very reason our patients are now struggling with eye health issues? At what point will they come back to us, wondering why we never told them to wear sunglasses before it was too late?
In this episode of the Elevate Your Practice series, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, discuss the often overlooked opportunities for sunglass offerings in Australia's optometry practice.
Joanne shares the alarming statistics of UV exposure & skin cancer, how creating awareness and patient education can minimise eye health risks such as skin cancer, and the best strategies for integrating & maximising sunglasses into an optometry practice's workflow. If you are looking for ways to enhance your patient care services while boosting your store's sales with sunglasses, this episode is for you!
Key Topics with Timestamps:
2:43 - The untapped opportunity for sunglasses in Australia’s independent practices
4:41 - Alarming statistics on UV exposure and eye health risks
5:56 - Steps to integrating sunglasses as a standard part of the practice workflow
9:46 - Prescription vs non-prescription sunglasses: How to balance both
11:45 - Essential training for staff to effectively recommend sunglasses
15:51 - Best practice for instore sunglass visibility & presentation
18:54 - Sunnies stock management
22:20 - Creating awareness about UV protection through patient education
29:20 - Community partnerships to promote sunglasses and eye protection
32:55 - Effective marketing strategies for sunglasses offerings
35:40 - Sales techniques: Bundling, second-pair offers, and conversion tactics
38:08 - Using KPIs to measure the success of your sunglass strategy
40:27 - Three key action steps to boost sunglass sales
43:15 - Joanne on strengthening sunglass strategy
Mentioned Resources:
Episode Suggestions:
Connect with Joanne Scott-Dostine:
Learn More About Us:
Website: https://www.thefocusedview.com.au/
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!
Comments