Unlocking Success: The Independent Optometry Growth Framework
Your Practical Guide to Strategic Planning, Service Expansion,
and Running a Successful Practice
About this resource
Unlocking Success: The Independent Optometry Growth Framework
This guide is your practical roadmap to creating a stronger, more profitable optometry practice that aligns with your strategic goals all while ensuring exceptional patient care
Drawing on real-world insights from Belinda Musitano, this free resource is designed specifically for independent optometry owners. It will help you transition from simply managing day-to-day tasks to embracing confident, strategic leadership.
Key Things You Will Learn
In this guide, we cover:
✅ Strengthen your financial sustainability
✅ Increase revenue per patient ethically
✅ Align your clinical, retail, and operational goal
✅ Protect your time as a practice leade
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About the Belinda Musitano
Belinda Musitano
Optical Dispenser, Director of Eyes@Optometry
With over 20 years of experience in the optical industry, she has successfully built a thriving independent practice across three locations—Australind, Dalyellup, and Falcon. Her passion for marketing, sales, and business growth drives Belinda to provide high-quality eye care while building strong community engagement, team leadership, and lasting patient relationships. Her commitment to innovation and excellence has made her one of the leading in dependent practice owners in Western Australia
Belinda was featured on Episode 23 of The Focused View, where she shares how she transitioned from being an optical dispenser to a practice owner, the key strategies she used to scale and sustain her business, and initiatives that helped her foster trust and loyalty to he customers
